Envelope printing: Why bother printing on envelopes?
Do you make use of personalised envelopes; or have you ever heard the idiom “God is in the detail”? It means that paying attention to small things can produce big rewards, which may seem odd to relate to printed envelopes at first. However, the fact is, details or that additional personal touch can make all the difference between what is considered as a trusted, reliable brand and one that is always avoided. For this reason, a business’s image and the impression it communicates to clients and customers is fundamental to its visibility. Nevertheless, what is often overlooked is a company’s stationery that is a significant part of this. With this in mind, why exactly should custom envelopes be highlighted? After all, they’re just the packaging; the carriers containing documents, bargain deals, or invoices that are stamped, sealed, and sent off. This isn't wrong, yet although envelopes can be considered as containers, they will always be the first thing any recipient will see when they hold them in their hands; that should be enough for any company to take them seriously.
Think about it, even if your envelopes contain the most impressive business message, catalogue or deal, it won’t actually be seen or read if your envelopes cannot convince your target prospects to open them in the first place. Doesn't matter if you’re offering the ‘best thing since sliced bread,’ customers are savvy and are less likely to take interest in a typical option that doesn't appeal to them. In contrast, a personalised envelope that arrives and has some personality will stick out of the pile because it commands attention; don’t miss out on this essential part of your business’s stationery.